Samsung 55

Perceive a wider spectrum of colors than traditional RGB models with PurColor. From the green turf on the football field to an amazing sunset straight from the big screen, you’ll enjoy true-to-life picture quality with our innovative color technology that electronically adjusts and optimizes the colors on screen.

 

Catch a rainbow of color

 

When good enough isn’t

Crystal Processor with 4K UHD Upscaling

Watch the content you love upgraded to dazzling 4K resolution. You’ll be able to better enjoy your TV’s capabilities as the Crystal Processor automatically transforms color, sound and more. Even if the content you’re watching wasn’t produced in 4K, you can enjoy it like it was.

 

When good enough isn’t

 

Smooth moves

Motion Xcelerator

Stay cool in the driver’s seat. Don’t let the action pass by in a blur. Now you can fuel your need for speed with high-intensity sports, movies and games, and enjoy crisp and clear details at the same time. The picture on-screen moves smoothly as motion performance features make automatic adjustments so you don’t miss a thing.

 

Smooth moves

 

Look deep into

our eyes

Super Contrast HDR

Every frame appears more natural, and a feeling of depth is added as contrast is dialed up in the foreground. Incredible details are revealed, drawing your eyes to the most important parts of whatever you’re watching.

 

Look deep into our eyes

 

Sounds like a good time

Object Tracking Sound Lite

Get in the mix with Object Tracking Sound Lite. You’ll hear 3D surround sound that follows the movement on screen using our incredible virtual top channel audio.

 

Sounds like a good time

 

Search Party

Samsung Smart TV Hub

Finding what everyone wants to watch is effortless with the easy-to-use Samsung Smart TV Hub. Movies, TV show and games are all available on a home screen tailored to you.

 

Search Party

 

Game all day

Samsung Gaming Hub

Where gaming comes together. ¹ Stream your favorite games right from your TV. No console required

 

Game all day

 

Feel the reality of 4K UHD Resolution

4K Resolution

4K UHD TV goes beyond regular FHD with 4x more pixels, offering your eyes the sharp and crisp images they deserve. Now you can see even the small details in the scene.

The flower image on the right compared to the left shows higher quality picture resolution created by 4K UHD technology.

 

See dark and light in every scene

HDR

High Dynamic Range increases the range of light levels on your TV so you can enjoy an enormous spectrum of colors and all the visual details, in even the darkest scenes.

 

 

The beach cave image on the left compared to SDR Image on the right shows a wider range of light and dark levels due to HDR technology.

 

Control your TV with ease

Built-in Voice Assistant

You can ask either Bixby or Alexa to play your favorite content, get answers, and even control your TV and other compatible connected devices - all by using nothing more than your voice.*

 

Built-in Voice Assistant